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You want your product data sheets to make a good impression so your customers have confidence in your quality. It’s not adequate that they have all the numbers. They also need to be readable, followed by the correct engineering units, grammatically correct, introduced by a strong value proposition, and consistent across the product line for easy comparison. Whether you are just trying to clean things up, push some revisions through the system, or create new documents, you need someone with technical writing skills and an eagle eye for the details to yield something you are proud to provide to your customers.

You likely have a graphics team that can lay out a beautiful brochure with all the appropriate brand standards, but you also likely have multiple contributors (subject matter experts, marketing, etc.). You need someone that can understand the technical content to:

1) bring it all together so it sounds like a single voice while maintaining the integrity of the message,

2) work with the graphic artist to ensure each new revision applies the intended changes without introducing new errors, and

3) search the photo stock gallery for striking images that relate to the topic.

As a table or a flowchart, a product selection guide needs to be presented in a logical manner to help your customers easily and correctly find the product they are looking for. And if you want an automated filtering tool, it takes someone who understands how to translate the product data into a format that the programmers can work with.

Have you been reusing charts that look like they were made in the 1970s because it’s all you have to work with? You have been looking for a way to take those old scanned documents and digitize them so the curves can be reformatted to fit your modern look and feel. No problem.